I just read where “Turner Broadcasting System and Interference Inc. have agreed to pay $2 million to make amends for last Wednesday’s guerrilla marketing scheme that led to a bomb scare in Boston, the Massachusetts attorney general said Monday.”
For those who didn’t hear about it, Cartoon Network (owned by Turner) hired Interference, Inc. to do some advertising. Interference had some ‘light boards’ built that resemble a character off of Aqua Teen Hunger Force and then had the boards placed all over Boston. This resulted, supposedly, in a mass scare with people thinking they were bombs, evidently.
Let’s think about this. If you were a terrorist and were going to place bombs all over a city, would you really make them light up with a cartoon character? As a former police officer I must say this makes absolutely no sense to me. And while I’m sure Turner Broadcasting can easily afford their half of the fine, I honestly don’t think it’s reasonable. The only thing I feel could think of that Interference or Turner should be fined for would be for possibly violating local sign ordinances.
It should also be noted that the devices had been in place for two to three weeks in Boston; New York; Los Angeles, California; Chicago, Illinois; Atlanta, Georgia; Seattle, Washington; Portland, Oregon; Austin, Texas; San Francisco, California; and Philadelphia, Pennsylvania and none of these cities listed them as suspicious devices. Maybe Interference should have conducted a random sampling of the Boston public’s IQ before placing the devices.
