I know this is really coming out of left field, but have you ever noticed how many commercials have someone trying to steal the cereal from someone? I don’t watch much TV, but I sat down a couple days ago and watched an hour or so of some cartoons with my daughters. During this time I saw several commercials for breakfast cereals and realized this trend. Think about it:
- Trix: the rabbit is trying to steal from the kids
- Lucky Charms: the kids are trying to steal from Lucky
- Fruity & Coco Pebbles: Barney stealing from his best friend, Fred
- Honey nut Cheerios: Some of the commercials show one bee trying to steal the hive’s honey
These are just a few that I noticed the other day. I’m sure there are more and that other brands have run similar ads in the past.
So what’s the point?
Well, it just bothers me that the only way these companies think they can market these brands of cereal is through theft / attempted theft. Now, am I saying that this is the mother of all evils and that we should boycott these companies? No, I’m quite fond of Coco Pebbles. I’m just saying that since many of these cereals is $3 to $5 a box, you’d think they could use part of that money to come up with better ad campaigns, that’s all.
